Audi USA, joining forces with 20th Century Fox, today announced the release of original content inspired by The Wolverine and starring the Audi 2014 R8 V10 Spyder and the Ducati Diavel Cromo motorcycle to promote the film, in theaters nationwide this Friday.
Releasing a high-speed light painting and artistic original content for the movie, Audi is blazing new trails with the studio to deliver cutting edge creative to Wolverine fans.
The pieces, captured by a Canon EOS C300 digital camera at the Tango Row air strip at San Bernadino International Airport in California, it promote the integration of the Audi brand in a uniquely artistic manner. The visual style blends the high-powered nature of the Audi R8 and the Ducati Diavel Cromo with the aggressive aesthetic of The Wolverine. The content uses long exposures of the iconic headlights and tail lights of the vehicles to create a “light painting” of Wolverine’s Adamantium claws, using a combination of live action and computer-generated imagery (CGI).
The campaign was inspired by Audi’s role in the movie and its joint activity with 20th Century Fox.
ABOUT FOX’s “THE WOLVERINE”
Based on the celebrated comic book arc, this epic action-adventure takes Wolverine (Hugh Jackman), the most iconic character of the X-Men universe, to modern day Japan. Out of his depth in an unknown world he will face a host of unexpected and deadly opponents in a life-or-death battle that will leave him forever changed. Vulnerable for the first time and pushed to his physical and emotional limits, he confronts not only lethal samurai steel but also his inner struggle against his own immortality.
Visit the following sites for more information:
ABOUT 20TH CENTURY FOX
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions and Twentieth Century Fox Animation.
ABOUT AUDI OF AMERICA
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com
for more information regarding Audi vehicle and business issues.